Why Black and Gold Make the Perfect Color Combination for Branding

Plenty of small businesses want to show they mean business. Whether it’s a formal business event or just a company party, we want to show we have class. Black is one of the easiest ways to class up any outfit that you are wearing. And the perfect compliment to black is just a touch of color, with one of our go-to’s being gold. But why choose these colors?

What Do We Associate with Black?

Black is the epitome of elegance and sexiness. We associate darkness with mystery and the unknown, and there is nothing darker than black itself. Anyone who has seen someone walk into a room in a black dress knows that they’ve felt that pang of curiosity and intimidation. Not to say it appears aggressive, but it’s the curiosity of what power that person holds that the color black brings to the color table.

Black matches easiest with almost any color on the color wheel. So it’s easy to allow for black to become the main color of an outfit or design with pops of other colors.

What Do We Associate with Gold?

We as people are very simple: we see something shiny and believe that it has some sort of value. Gold therefore has been a symbol of wealth and excellence for millennia. It’s hard to find, lasts for a significant amount of time, and can be broken into pieces that are easy to exchange. It’s no surprise that it found its way into a variety of cultures and countries as something precious. Many cultures use gold as a primary part of their rituals and ceremonies like holidays and even weddings. The warmer tone of the metal has also been related to the sun, which in some cultures is a direct reflection of “God”, giving gold even more intrinsic value.

Because we value gold for its limited availability, too much gold can appear too gaudy or overbearing. So we encourage you to limit the amount of gold so you keep a balance of quality without becoming overbearing. Plus it saves money in the long run!

Why Does Gold Match with Black So Well?

As we said earlier, Black marries with almost any color. And because gold works best when it’s limited to an outfit, it can add a pang of texture to any design to make it feel more expensive and regal. Having that distinct contrast will bring both elegance and class to your logo.

What Other Colors Go with Black and Gold?

Just because these colors marry together doesn’t mean you can’t add further pops of color. We know of several colors that shine with gold and black, able to complement both of them exceptionally well.

• Burgundy: A darker truer red, burgundy supplements black while not outshining gold. Burgundy represents individuality, power, and sophistication. A lot of royal capes and drapery use gold and burgundy, so they’re often seen together.
• Navy Blue: We associate navy blue with stability, expertise, and trust. A lot of schools compliment gold with navy blue to associate themselves with this color scheme.
• Green: The most common association made with gold and green is faith and power. Life and renewal are also associated with these colors together like the sun radiating on a field.

Using any of these colors, you can create a distinct design that is unique to your brand while being powerful and elegant.

Want to Make Something Custom For Yourself?

We produce hundreds of custom-designed coins, lapel pins, keychains, and more every day. Our team can help you find the perfect balance between intrigue and elegance that you might be looking for with gold and black colors. Feel free to reach out to us via phone or place a formal quote request online. We’ll get you started with a quote based on your official logo or brand, and create a production-ready art proof for you.